Frost Brew Liner, WTF?
May 29th, 2006
COORS has something they call FROST BREW LINER on some of their cans now. First available May 1, 2006, they claim to have captured the cold of the Rockies in a can to keep your cheap Coors beer cold longer. Brilliant?
I searched the internet, searched their marketing campaigns, and honestly, I didn’t find a damn thing special about their packaging that ACTUALLY keeps the beer colder. Please let me know if you see something scientifically revolutionary about this can, because all I see is a blue ring around a bit of aluminum, which does give a little illusion of cold.
beer, coors packaging