How to sell me wine
March 20th, 2006
I was wandering around COSTCO (the place I normally associate with frozen buffalo chicken strips and DVD players instead of wine). I wasn’t really planning to buy wine when I came upon this bottle. It was $8 and had a funky shape. That’s all it took. I truly believe that packaging is THE MOST IMPORTANT part of beverage marketing, at least if you want to sell to me. The wine is called VOGA ITALIA
I have not drank it yet, and probably will not drink it anytime soon. It’s too pretty.
packaging, voga wine